How single customer view helps banks serve customers better and remain competitive
Posted by
Sandstone Technology on Feb 4, 2021 12:00:00 AM
At a time when it’s easier to switch than ever before, single customer view is a powerful retention and capture tool in the fight for market share, according to Sandstone Technology Chief Customer Office Ross Watts. There are two main battlegrounds for banks generally, says Watts. The first is achieving ‘main financial institution’ status with a customer, meaning that the bank holds the customer’s main transaction account. And the second is the home loan.
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Topics: Digital Banking, Featured Origination