As the influence of Gen Zs continues to grow in the global economy, they are becoming a crucial segment of the banking industry. This places them in the spotlight and highlights the need for mobile apps in acquiring and retaining Gen Z customers in the United Kingdom. 

 

This whitepaper covers:

• Overview of Gen Z impact on the financial landscape, their characteristics and behaviours
• The expectations Gen Z's have when it comes to digital banking
• Why having a mobile banking app is essential to acquire the younger generations
• 9 current trends in mobile banking