Acquiring & Retaining Gen Z in Banking via a Mobile App





The ever-increasing expectations of the Gen Z's and how financial institutions can win them over


As the influence of Gen Zs continues to grow in the global economy, they are becoming a crucial segment of the banking industry. This places them in the spotlight and highlights the need for mobile apps in acquiring and retaining Gen Z customers in the United Kingdom. 


This whitepaper covers:

  • Overview of Gen Z impact on the financial landscape, their characteristics and behaviours
  • The expectations Gen Z's have when it comes to digital banking
  • Why having a mobile banking app is essential to acquire the younger generations
  • 9 current trends in mobile banking 
Gen Z in Banking - whitepaper final